AMFI Registered Mutual Fund and SIF Distributor · ARN-263895
Be WiseBe WHealthyBe HappyEducateInspireEmpowerFinancial Freedom From Day 1 Be WHealthyBe HappyEducateInspireEmpowerFinancial Freedom From Day 1
Impact Snapshot

Empowering People to Live and Experience a Happy and Freedom Life

2000+
Happy Families
30+
Our Team Size
150+
Aggregate Years of Experience
5+
Branches Across India
Mission to Millions
Target of Freedom Wealth Clients
50+
Product Partners
The Finowise Edge

The I.C.S.E Framework

Four foundational pillars that drive every decision we make for our investors.

I.C.S.E.
The Finowise Edge
I
Intention
Clear intent behind every money decision — purpose before products.
C
Clarity
Simple, transparent guidance so families understand risk, goals and costs.
S
System
Process-driven investing — blueprints, reviews and disciplined allocation.
E
Experience
Experience Financial Freedom from Day One
Know Us Better

Why We Exist

Discover our story, what we do, and the purpose behind Freedom LifeX Group.

Our Culture

What Drives Us

The values, principles and culture that guide every client relationship.

Our Approach

Philosophy, Solutions & Service

Multiple Goals

Our Flagship Strategies

Design the roadmap to achieve different milestones of your life.

Our Solutions

Design Your Life

Single Goal · Multiple Goals · Inspiring Goal

Focused

Single Goal

One clear destination — child’s education, vacation or early retirement. A dedicated SIP and portfolio design mapped to that single outcome.

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Holistic

Multiple Goals

Comprehensive Freedom Blueprint (7 Events Plan) and Golden Age Blueprint.

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Aspirational

Inspiring Goal

Live your life — choose this goal to lead a financially free life, the life you are born to live and desire to live.

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Our Story

United by a Shared Vision

In the heart of Mumbai, professionals from the financial fraternity converged with a common goal. The group included:

Puttaswamy Gowda

Puttaswamy Gowda, CFP®

Founder & Chief Visionary Officer

Puttaswamy (Swamy) Gowda is the Founder and Chief Visionary Officer of Freedom LifeX Group. A CERTIFIED FINANCIAL PLANNER® with an MBA, he is also a trainer and the author of the book “Your IQ is not equal to your FQ”.

He is part of the founding group of financial professionals in Mumbai who came together with a shared goal of transforming lives through sound financial practices, and he co-founded the firm with his wife, Mrs. Shreedevi Gowda.

As Chief Visionary Officer, Swamy Sir steers the Finowise vision and culture — educating, inspiring and empowering people to get the right amount of money at the right point of time, so they can live a Happy & Freedom Life.

Shreedevi Gowda

Shreedevi Gowda

Co-Founder & Chief Happiness Officer

Shreedevi Gowda is a Co-Founder of Freedom LifeX Group, building the group alongside Swamy Sir. As Chief Happiness Officer, remaining happy and keeping people happy is her passion — a spirit she brings to the whole group. 10+ years in personal finance. NISM Certified Mutual Funds Distributor and IRDA Certified Life & General Insurance Advisor.

“Happiness is the real wealth — be happy, keep others happy, and every goal becomes a joyful journey.”

Felix Paul

Felix Paul

Chief Administrative Officer

Spent over three decades as an NRI and attained financial freedom with the guidance of P. Swamy Gowda. Passionate about helping people live a Happy and Freedom Life, he is part of the Freedom LifeX mission.

Shailendra Rahigude

Shailendra Rahigude

Chief Executive Officer

Driven by a passion to help people live a financially stress-free life. Rich corporate experience of more than 20 years with Kinetic, Mahindra and Kirloskar — building sustainable service models in the financial industry.

Praveen Verma

Praveen Verma, CFP®

Chief Operating Officer

A growth-oriented Freedompreneur and new-age financial freedom coach. CERTIFIED FINANCIAL PLANNER®, determined to spread financial literacy and empower citizens to achieve financial freedom.

Manish Singh

Manish Singh, CFP®

Director & National Business Head

With his CFP® credentials and expertise in wealth management, Manish Singh spearheads nationwide business growth, builds strategic partnerships, and promotes goal-based investment solutions, empowering individuals and families on their journey towards wealth creation and financial freedom.

United by purpose, they found joy in the impact of their work — families saving wisely, entrepreneurs making informed decisions, and senior citizens managing retirement cash flow with greater confidence.

Client Stories

Celebrating Our Clients’ Financial Success

Real feedback from families who chose the Freedom LifeX journey.

Your staff visited our office to review & re-learn about financial planning. They explained the concept very well & we appreciate their valuable feedback on our finances.

— Rupesh Jikamde & Surendra Patil

Great support to understand & be really financially independent. Thank you to Swamy & his team for planning for my family to be financially independent.

— Dr. Bhaskar Shetty

The approach is very professional & advice given is very useful to achieve financial goals & stability. Appreciate the personalised approach & personal touch.

— Nikhil Mascarenhas

I am impressed with personal attention and support whenever required — friendly guidance and one-stop solution for all financial needs and freedom.

— Mr. Gopichand Raut

Financial planning keeping family needs in consideration is one of the most useful advice provided. Even with market volatility, our portfolio is stable and consistent.

— Mr. Sheshakiran Sondur

Excellent service. Right guidance at the right time. Good support always.

— Mr. Sujat Kulkarni

Highly impressed and satisfied with Praveen Verma’s way of working — he tailors his work to the customer and market strategies.

— Dr. Anand Kumar Kushwaha

Thanks for advising a good plan with safety, and for webinars and weekly publications that give better understanding about personal finance.

— Mr. Shrikrishna Joshi
Why Choose Freedom LifeX Group

What Sets Us Apart

21 unique strengths in three categories — click a category to see its seven USPs.